BIG BOX Hosting Verticals № 70.00

Email infrastructure by vertical.

Two industry briefs, written for the procurement teams who actually read them. Concrete regulatory references, jurisdictional recommendations, the patterns we see go wrong when generalist vendors compete in these verticals, and an honest accounting of where we recommend customers talk to someone else.

№ 70.01 · Financial Services

Email infrastructure for regulated finance →

FCA SYSC 8/9, MiFID II Article 16(7), PSD2 Article 95, banking secrecy under Loi 1993 and BankG Article 47, GDPR overlay. Luxembourg for PSD2 and MiFID II. Switzerland for wealth management. Slovenia for cost-sensitive UK fintech post-Brexit. About 38 percent of our offshore-dedicated revenue lands in Luxembourg from this vertical.

Reference case: UK Fintech (Schrems II in 5 weeks) · Decline rate: ~8% routed elsewhere
№ 70.02 · Media Organisations

Email infrastructure for publishers →

Press freedom statutes (Tele2 Sverige CJEU C-203/15, Iceland Modern Media Initiative, German Pressefreiheit, French Loi Dati). Newsletter delivery at scale, source-protected editorial correspondence, DSAR processing, advertiser BIMI rollouts, editorial-commercial separation. About 24 percent of our media-vertical revenue lands in Reykjavik and Stockholm combined — well above their share of our overall business.

Reference case: German Media (DPA inquiry resolved) · Decline rate: ~4% routed elsewhere

Why these specific verticals

Financial services and media organisations are the two verticals where the corporate counterparty question — which the OVH Canada ruling of September 2025 reframed for everyone — produces measurable procurement consequences. We have published case studies in both verticals (UK Fintech and German Media) and the vertical briefs above generalise the patterns we see across the broader engagement set.

Other verticals — healthcare, government, B2B SaaS, e-commerce — are not represented here yet. We have engagements in some of them; the writing will follow when we have enough engagement data to be useful rather than generic.